The number one thing to remember is that it is illegal to show somebody actually drinking it. It is perfectly fine to have someone holding a cup but it is a complete violation to even show a bottle with booze missing from it. Also any alcohol advertisement must not have people who may be perceived as under aged. It would be very bad for a company to have a law suit against it saying that they are advertising to minors. This is an example of an ad hat would fit the code:
This ad is perfect because all the models in the picture appear to be older than the legal drinking age, so there will be no confusion with whether they are under age or not. The main thing however is that no body is drinking, there may be a couple beers on the table but nobody has a bottle in their mouth.
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