ASC stands for Advertising Standard Canada. ASC is a national not-for profit organization which is a self regulated body. They have set a code which governs what advertisers can and cannot do. A brief description according to the ASC is:
"Created by the advertising industry in 1957, Advertising Standards Canada was founded on the belief that advertising self-regulation best serves the interests of the industry and the public. This principle has guided our work and our activities on behalf of our members, the public and the industry for over 50 years."
The ASC strives to ensure that all advertising adheres to the code which mostly revolves around 14 clauses which include:
- Accuracy and Clarity
- Disguised Advertising Techniques
- Price Claims
- Bait and Switch
- Guarantees
- Comparative Advertising
- Testimonials
- Professional or Scientific Claims
- Imitation
- Safety
- Superstition and Fears
- Advertising to Children
- Advertising to Minors
- Unacceptable Depictions and Portrayals
For more information on the ASC and the code visit
adstandards.ca
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