Automobile Advertising

 

Vehicle advertising has changed quite a bit as the year pass on. We used to be allowed to show vehicles driving quickly and in unsafe conditions. Today, consumers are a lot more concerned about human safety, especially in advertising. In accordance to these concerns, automobile companies have been forced to demonstrate power, speed and beauty all without showing any disregard for human safety. This can be anything including but not limited to:

- Racing

-Speeding

-Car chases

- reckless driving near pedestrians

When evaluating automobile advertising The ASC takes into account the following questions:

"Does the depiction of the performance, power or acceleration of the vehicle convey the impression that it is acceptable to exceed speed limits? Does the depiction of a vehicle’s handling ability involve potentially unsafe actions such as cutting in and out of traffic, excessively aggressive driving, or car chases in a residential setting? Does the depiction appear realistic or does it appear to be unreal, as in a fantasy-like scenario that is unlikely to be copied or emulated in real life?Would it be reasonable to interpret the depicted situation as condoning or encouraging unsafe driving practices?"

http://www.youtube.com/watch?v=0pM1c482-yg
This Link will take you to a banned Toyota GT86 commercial. The main reason that this ad was banned is because it shows very unsafe driving and illegal behaviour in a setting that resembles a typical modern day central business district. Toyota argued that because the commercial was all computer generated that it gave the feeling of a fantasy universe, however that was not a legitimate excuse because it still closely resembled a normal city.